Cable TV model unpopular but not unsustainable

Broadcasting is basically the distribution of audio and video content to the audience. There are many methods of broadcasting like TV, broadcasting, radio broadcasting, cable radio, direct satellite broadcasting and webcasting. There are many companies who work in this industry they provide television programs to the public and for cable subscribers. ABC, CBS, FOX, and NBC are the famous broadcast TV networks in United States. The international companies that lead in this industry are Germany-based Bertelsmann, Japan’s Nippon Hoso Kyokai, and the UK-based British Broadcasting Corporation (BBC). Global broadcast and cable channels records its revenue about 4390 billion. As per record there are 900 broadcast TV firms and 400-cable subscriber firm in the industry of United States. This industry faced challenges from the digital cable industry and also from satellite TV industries. The broadcasting and cable industry recorded its revenue as $435.8bn in 2013. This industry has almost 50 million subscribers with market growth of 30 percent. There are many factors that affect the broadcasting and cable industry i.e. most of the customers move from cable and watch online programs on the internet, high fee paid, higher program cost, new marketing strategies etc. these all economic difficulties and customers migrating to online programs, affect industry badly. Now most of the customers prefer online programs because clients enjoying online programming by seeing them any time anywhere.
According to Comcast Corporation (CMCSA), Time Warner Inc. (TWX), Viacom Inc. (VIA), The Walt Disney Company (DIS), Sony Corporation (SNE), Twenty-First Century Fox (FOX) are the best players company in the history of broadcasting and TV cable industry. In recent years there is some development that broadcast industry gain i.e. IPTV, VOD (Video on demand), Mobile TV and DVR (Digital Video Recorders) etc. the leading players in the market try to adopt more technologies to keep their loyal customers because most of their customers move from cable to online TV programs. The strength of this industry is their latest technology, strong expertise, quick technology seeker etc.

The broadcasting and TV cable industry growth rate is preferable in this year as compare to previous but we cannot say anything that is this position remain same in the next year or not because of lots of media segments and also because of most of viewers prefer internet, digital and 3d motion pictures. Most of the people have Internet connection and mobile phones in which they say what they want instead of buying HDTV sets. And most of them did not prefer to watch scheduled programs so they buy subscriptions to cable, online movies, download games on tablet, smart phones, browse video on YouTube, face book, twitter etc. all these things attract people instead of TV cable and broadcasting. But still broadcast signals reach almost every home of the world. Less than 20% depend on online programming channels. Now broadcasting engineers’ adopting new digital tools that could maintain the position of industry as it was before.
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